Workshop classroom start
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CEGAHO International Workshop
Executive program
33 hours: classroom workshop (18 h) + field WorkLab (15 h) · Cholula, Sep 18–21, 2026
The international workshop Management of Gastronomic Tourism provides participants with an innovative model for sustainable destination planning, tourism product design, and management with digital presence across businesses, experiences, itineraries, routes, and tours — with immersive and tasting learning in Puebla as Mexico's Gastronomic Destination and the Magic Town of Cholula, a laboratory for gastronomic innovation, creativity, and regeneration.
Workshop calendar
Day 1
Friday, September 18 — Workshop + WorkLab kickoff
Classroom sessions (4:00–8:45 PM) and integration dinner
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Workshop session close
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WorkLab: cocktail dinner and appetizers
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Day 2
Saturday, September 19 — Workshop + WorkLab
Classroom curriculum and immersive experiences
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Master classroom sessions
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WorkLab: San Gabriel Convent, criollo corn, Toltecalli
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Workshop session close
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Vive y Viaja por Cholula immersive dinner
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Day 3
Sunday, September 20 — Intensive WorkLab
Mole poblano, craft beer, and evaluation
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Mole Poblano experience — Cosme del Razo Market
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Mole workshop and 3-course tasting menu
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Beer tour: 3 craft breweries
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Free evening: optional mystery guest evaluation
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Day 4
Monday, September 21 — Workshop closing
Governance, indicators, and certification
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Final sessions: governance and indicators
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Practical cases and methodology application
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Closing ceremony and certificate
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Certificate
Certificate of completion with 80% attendance, endorsed by the Education and Talent Development Cluster of Puebla and the Gastronomic and Hospitality Business Center (CEGAHO).
Explore the program
Workshop
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View section →Investment
View section →Program FAQ
Yes, but it does not include any WorkLab activities.